Marketing Blog
Types of Advertising strategies: Branding
In this series of articles, we describe and explain the different types of marketing campaigns. We begin with Branding as it is usually the first campaign strategy that is implemented
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iOS 14 update impact on Advertising
In September 2020, Apple announced the release of iOS 14 update. The highlight of this new version is the ATT (App Tracking Transparency). With this feature, developers must ask permission to track
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